PG Dip. in Data Science and Business Analytics

The University of Texas, Austin USA

2023

M.Sc. in Marketing

Salford Business School, Manchester, UK

2020

Digital Strategy For Senior Professionals

Squared Online, UK

2019

Advanced Diploma in Digital Marketing

Shaw Academy, UK

2016

Bachelor of Science in Zoology

University of Ibadan, Nigeria

2014

New Media Specialist

OYSAA

Supervised communications distribution and wrote press releases and media kits. Managed media contacts database and secured press placements for agency work. Tracked and analyzed media coverage & social engagements to optimize outreach.

2014 - 2015

Snr. Digital Planner & Strategist

Starcom

Served as Key Account Manager leading transformative digital and PR campaigns, developing strategies for major brands like Heineken and the World Bank, and enhancing brand alignment and perception across multiple platforms. Managed campaigns end-to-end, from planning to execution, for major brands like Gulder Beer and Legend Extra Stout. Optimized campaigns using analytics, helping increase follower growth by 12% and engagement by 8%.

2016 - 2017

Lead, Digital Media

Group M

Served as the Digital Lead for Essence/Mindshare/Mediacom/Maxus/Wavemaker in Nigeria, conceptualizing and implementing innovative digital strategies, managing over $600K in advertising spend per quarter, and optimizing campaigns across various platforms to ensure maximum reach and cost efficiency. Led digital marketing campaigns for Procter & Gamble, HMD Nokia (Nigeria/Ghana), British Airways, Shell, Canon, Colgate, Kenya Airways and more. Led digital efforts for major brand campaigns including Peak Milk (Friesland Campina WAMCO), Meta, and Hennessy.

2017 - 2020

Group Head, Marketing

Konga

Led a 27-member cross-functional marketing team to develop and execute growth initiatives and performance improvement strategies for Konga. Implemented strategic branding plans and coordinated with teams to align campaigns with product strategies, boosting website traffic and customer acquisition. Headed successful launch campaigns for KongaPay, Konga Health, and retail stores to drive growth Owned and led all major campaigns including Konga Yakata Black Friday Sale and Konga 8th & 9th Anniversary Sale, managing an average monthly marketing spend of over $200,000 and $1m during yearly Black Friday sale overachieving business goals by more than 50%

2020 - 2022

VP & Head, Konga Food

Konga

Led the launch and rapid expansion of Konga Food, achieving onboarding of 500+ food retailers and acquiring 100,000+ users in under six months through strategic partnerships and logistics coordination. Led and mentored a dynamic team of 140 (employees and contract staff), fostering a productive atmosphere and enhanced employee experience. Identified, established and nurtured key unique partnerships with industry-leading brands Delivered strategic insights and recommendations for business decisions, deals, and initiatives, contributing to executive-level planning and business strategy. Identified and resolved operational inefficiencies, optimizing team performance and streamlining operations. Reduced costs by 20% through contract negotiations and improved procurement processes.

2022 - 2023

Digital Director

Logg Media

Grew revenues 5x and improved EBITDA 7x over two years by optimizing digital marketing campaigns for various brands including WHO, Lufthansa, Hennessy, Accelerex, and Philips. Assembled and led team of digital marketing experts to drive revenue growth through data-driven strategies; established mentoring programs. Conducted market research and created visual assets to support digital campaigns, increasing engagement. Fostered partnerships with Meta, Snapchat, and Google to boost campaign performance. Launched entertainment blog achieving 100K+ organic followers and top 200 website ranking.

2013 - 2022

Global Head, Product Marketing & Branding

Dash

Spearheaded the ‘Dash’ fintech brand launch in SSA Markets, including Nigeria, Ghana, Kenya, and South Africa. Executed Dash’s marketing strategy and brand awareness campaigns, directly managing the full marketing department comprising PR, Advertising, Media, and Partnerships. Developed and implemented successful marketing campaign strategies to foster user growth and retention.

2023