All post by author kingjibson
17 October 2023
10 Steps to Building a Successful Business and Personal Brand through Social Media
When you think of the term “building your brand”, what comes to mind? Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
30 August 2023
Empowering E-commerce: How Both New and Established Businesses Can Harness MarTech
In the complex landscape of contemporary commerce, the undeniable impact of technology is evident. However, within the thriving markets of Sub-Saharan Africa, the potential of MarTech, an amalgamation of marketing and technology, remains relatively untapped, constituting less than 7% of the region's marketing expenditure. As someone deeply enmeshed in this dynamic landscape, I'm compelled to shed light on the uncharted potential that MarTech holds for businesses in our region.
30 August 2023
From Chaos to Victory: A Comprehensive 10-Step Blueprint for Mastering PR Crisis Management
Navigating a PR crisis requires a systematic, strategic approach that balances quick responses with thoughtful considerations. By methodically progressing through these ten action points, you'll transform a potentially overwhelming scenario into a manageable process. In the realm of PR, a well-executed crisis management strategy not only safeguards your brand but also showcases your ability to navigate tumultuous waters with poise and resilience.