Category: Marketing Technology

30 August 2023

Empowering E-commerce: How Both New and Established Businesses Can Harness MarTech

In the complex landscape of contemporary commerce, the undeniable impact of technology is evident. However, within the thriving markets of Sub-Saharan Africa, the potential of MarTech, an amalgamation of marketing and technology, remains relatively untapped, constituting less than 7% of the region's marketing expenditure. As someone deeply enmeshed in this dynamic landscape, I'm compelled to shed light on the uncharted potential that MarTech holds for businesses in our region.